Participate in overall product narrative and 6-month marketing strategy and plan to achieve product goals.
Demonstrate a strong understanding of the broader Facebook ecosystem and advertising landscape internally and externally to develop strategic product feedback and positioning.
Develop with analytics a robust testing agenda, measurement plan and review program results to ensure continued improvement of the existing marketing programs.
Contribute to global market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on the intersection of Customer needs and adoption of Facebook's ads products.
Influence product strategy and in-product communications through relevant consumer and product insights, driving alignment across teams when needed.
Develop core product positioning and messaging for key products and features, considering value proposition, target audience, competitive landscape, and other factors.
Create and execute the go-to-market plan, collaborating closely with Product Management, PR, Design, Data Science, Creative Agency and other cross-functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement, and affinity.
Help build and evolve product brand identity, identifying and supporting the delivery of impactful creative assets, including product websites, videos, brand campaigns, and more.
Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems.