Global Product Marketing Lead, CPG

Facebook | Menlo Park, CA

Posted Date 12/19/2018
Description Facebook is seeking an experienced professional to join our Business Product Marketing team, focusing on the CPG line of business. The successful candidate will be a strategic thinker, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. This individual will lead annual and semi-annual go-to-market planning for the segment, synthesize market feedback for product development and collaborate with key stakeholders to set go-to-market priorities and product development goals. This person must have significant experience in the CPG industry, and will also be a skilled communicator who can confidently share the vertical roadmap to educate and inspire internal and external partners at all levels.

This position is full-time and located in our Menlo Park or New York offices.


  • Play a primary role in developing the holistic business strategy for CPG

  • Create multi-year, annual and semi-annual plans to drive revenue growth for the vertical

  • Distill market feedback into market intelligence that informs product roadmap

  • Consult with Product teams to help shape feature development based on industry needs

  • Develop detailed go-to-market strategies and documents for focus area(s), working cross-functionally with teams around the world in Sales, Marketing, Operations, Business Development, Partnerships, Measurement & Analytics

  • Increase demand for Facebook's solutions by presenting at high profile industry events and generating coverage in key industry media outlets


  • BA/BS degree

  • 10+ years strategy, general management or marketing experience, including 8+ years of experience in digital media

  • Industry knowledge of CPG vertical

  • Management experience including experience persuading leadership, cross-functional teams, and people who aren't reporting directly to you

  • Experience influencing stakeholders and driving resolution

  • Experience communicating the benefits of various marketing strategies to business audiences

  • Facebook and Instagram user and knowledge of social media, reseller channels and vertical markets

Job Category
Marketing, Growth Hacking | Product | Sales, Biz Dev

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