Marketing Researcher (Portal)

Facebook | Menlo Park, CA

Posted Date 12/07/2018
Description Building 8 brings together world-class experts to develop and ship groundbreaking consumer products at the intersection of hardware, software and content that help advance Facebook's mission of bringing the world closer. It functions as a start-up environment, focused on innovation and breakthrough technology with aggressive and ambitious timelines. Portal by Facebook was built in Building 8.

Portal by Facebook is a new family of home video communication products, designed to help you connect with the most important people in your life and share those little everyday moments, regardless of physical distance.

The Portal team is seeking a Marketing Research Manager who will harness and translate insights into strategic marketing plans and communications and create strong cross-functional partnerships with the Portal marketing and products teams. This role will also help develop new hardware brands, improve product market fit, execute go-to-market plans, support creative development, optimize marketing to drive conversion of product funnel and ultimately create more value for consumers.

The ideal candidate will have exceptional research skills across both qualitative and quantitate methodologies, proven hands-on experience as practitioner and manager, a hunger to drive significant business impact/outcomes, and an interest to remain deeply engaged in the execution of work. Strong time management and communication skills are critical, and experience with technology is a must.

This role is based in Menlo Park, but travel may be required up to 20% of the time.

RESPONSIBILITIES

  • Partner with marketing, research/UX and product organizations to understand consumer needs and product use cases, define brand positioning, develop audiences, improve product market fit, execute go-to-market plans, and optimize/improve marketing communications to achieve business objectives

  • Design and execute comprehensive, best-in-class quantitative and qualitative research solutions, at both the product and brand level. Leadership in technique and methodology is essential

  • Define people problems to influence executional strategy, goals and metrics to ensure line-of-sight to success

  • Translate data insights into actions and recommendations. Core focus will be on marketing and communications strategy and plans, at both a brand and product level, but will also include new product development and definition

  • Partner with Decision Science to develop hypotheses and comprehensive test and measurement plans, to design and execute experiments to achieve marketing objectives and drive marketing effectiveness

  • Produce highly effective communication and provocation to influence decision-making and product planning

  • Ability to interface directly with leadership

MINIMUM QUALIFICATIONS

  • 8+ years of experience in marketing research or product research teams

  • Knowledge of qualitative and quantitative methods

  • Proven experience in leading insights-driven campaigns/product launches from definition to execution, driving and influencing product and marketing decision-making

  • Experience engaging both at the technical/product level as well as on brand marketing/communications

  • Experience engaging in research work at a tactical/executional level as well as managing the growth and development of a team

  • Problem-solving and experience moving from blank state to well-defined problem with a methodology

  • Experience scaling and prioritizing activities

  • Communication and presentation experience with proven track record of using insights to influence executives and colleagues

  • Proven track record as a team manager, mentor, and/or building out a team of researchers

PREFERRED QUALIFICATIONS

  • Ability to thrive in a dynamic and fast-paced environment, drive change, and collaborate effectively with a variety of partners

Job Category
Marketing, Growth Hacking | Sales, Biz Dev

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